The Importance of Content in the Smartphone Web

As a business owner you have to realize that mobile Internet is growing at an uncontrollable rate, and will soon surpass desktop and laptop computers. As the Smartphone gains popularity local searches become more accessible. The challenge is for businesses to have mobile friendly websites. Currently one half of all local searches are performed on mobile devices. As a consequence business owners have to create mobile websites to meet their clients’ needs.

Smartphone users are surfing the web on-the-go and as a consequence in a very different manner than they would when using their desktop or laptop at home or at the office, sometimes they are multi-tasking and looking for quick information that includes contact information and driving directions. Thus the importance of content that makes it easy for clients on-the-go to find what they are looking for.

Desktop websites use lots of images, text, flash and other elements to make it attractive. Users of Smartphones are not looking for all this. The objectives and goals of a mobile website have to be different and have to be thought through.

As mentioned above, Smartphone web browsers are on-the-go and multi-tasking, reason why business owners have to provide their visitors with fast and concrete information that can easily be read on a small screen.

Goals are always important, but in the case of mobile sites it is crucial that the goal is very well defined and clear, whatever it is – to buy, sign up, visit, reserve, etc.

Properly written content becomes crucial at this point. Desktop websites make use of lengthy text to promote their products and services and to appeal their clients and prospects. Mobile sites cannot disregard the importance of content but it has to be written in a way that it encourages visitors to look around and effectively portrait and sell your product or service.

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